Christmas Campaigns

Japan is not immune to holiday shopping madness. In fact, it might be worse, as Christmas isn’t for kids, but for couples.
Christmas Eve is a big date night and you are a certain loser if you don’t have a date that involves presenting an expensive gift, eating roast chicken and going to a love hotel. Choose your own order but all of the above are required for a successful holiday.
So the shops go wild with luxury gifts. And to attract the right demographic, they sure do come up with some wacky campaign names. Here are some I’ve seen around Tokyo this week:
Hearty Xmas (at Metro M shopping mall)
Lovely Xmas (at Junior Station 109)
Happy Merry Xmas 2003 in LaQua (at LaQua, of course)
and my favorite…

Xmas Hero at 109, a boutique mall for trendy Shibuya youth.