How to self-promote

One of the more challenging aspects of being a creative person, especially if you’re a freelance whatever-you-do like me and so many of my friends, is promoting yourself. How do you let people know what you can do, and do well, without coming off as an overinflated egotist?
You get one of your other creative friends to write your PR materials.
This week, make an arrangement with a creative friend who knows your work well and offer to trade puffery for puffery.
How do you want to promote your friend? How about a press release about a recent project, a brochure for her company, or a letter to send out to potential clients. Talk it over first to find out what will work for her.
A bit of reciprocal publicity lets you see your world from another perspective. You might be surprised at how glamorous and exciting your work is to an outsider. Give it a try and see what happens.