These are Margaret Josefin Breath Palette, a series of boutique toothpastes.
Toothpaste is something that I don’t spend a lot of time thinking about. There are a couple of brands I prefer and I buy what’s on sale. Now Breath Palette ups the ante with 31 different flavors:
- Sweet salt
- Tropical Pineapple
- Peppermint
- Fresh Yogurt
- First Crop Green Tea
- Rose
- Monkey Banana
- Honey
- Kiwifruit
- Cafe au Lait
- Plum
- Tsugaru Apple
- Vanilla
- Indian Curry
- Strawberry
- California Orange
- Kyoto Green Tea
- White Peach
- Kisshu Ume
- Lavender
- Darjeeling Tea
- Cinnamon
- Budou (grape)
- Lemon Tea
- Bitter Chocolate
- Blueberry
- Caramel
- Espresso
- Grapefruit
- Pumpkin Pudding
- Cola
Rose, lavender and honey bring to mind hygiene of ancient cultures; maybe they should be applied with traditional twig-brushes. Fruit flavors seem refreshing enough to use. But cola? India curry? Chocolate? Those are things I brush to get rid of…
At 200 yen per 25 gram tube (about the same price as a 160 gram tube of regular toothpaste) Breath Palette is a luxury. This is a product for gift-giving or as a splurge when out shopping with your girlfriends.
If you want to see more (in Japanese) http://www.margaret-jj.co.jp/catalog.html. To buy some for yourself, visit Sony Plaza, Tokyu Hands, Loft, or Keio department stores. Unfortunately for my international readers, Breath Palette does not seem to be sold outside Japan; so pack your bags and come to visit.
