FJP #1: Collagen Marshmallows

It’s Freaky Japanese Products Week at mediatinker. All week long, I’m going to buy some of the strange and wacky things in Japanese shops. I’m looking for fads, trends and short-lived phenomenon that rake in the yen for manufacturers.

Collagen Marshmallows
Collagen is what makes skin elastic and taking supplements is good for aging skin, they say. There are tons of collagen-rich facial treatments, pills and creams on the market but I’ve never seen collagen marshmallows before today.
For only 122 yen, I purchased a 50 gram packet of lightly grapefruit flavored marshmallows at the local drugstore.
Normal marshmallows contain about 300 mg of collagen (it’s processed from cow and pig marrow into the gelatine that makes marshmallows gummy) but these balls of chewy sweetness contain 3000 mg through added collagen peptides. That’s quite a bit and the instructions say you should eat half a packet a day.
Price: 122 yen
Manufacturer: Eiwa Confectionary Company
Sales Point: local drugstore