Subway ad copy

Although there are plenty of international fast food chains in Japan, many of them are locally controlled. And sometimes that leads to ad copy you’d never see in their home country. Here’s an example from a Subway sandwich wrapper.

“Subway the dominant sandwich shop in the US is now available in over 74 countries. Here in Japan, we serve Subway sandwiches as a new style of Native Diet. This simply means that Subway sandwiches are the Natural Ideal style of eating Vegetables. We hope to spread this form of Native Diet to create a healthy living for both humans and the environment.”